Receivables Info Executive Spotlight with Christopher Gulizia

In his role as COO at Branding Arc, Chris oversees infrastructure, client relations, and offshore staff. Chris is a fan of all things “tech” and is often called on for solving various complex tech challenges. 

Name: Christopher J. Gulizia

Company: Branding Arc

Title: Chief Operating Officer

“All will be well.” – Saint Walker

Name: Christopher J. Gulizia

Company: Branding Arc

Title: Chief Operating Officer

“All will be well.” – Saint Walker

What is your favorite part of working at Branding Arc?

Our staff. The people at our company are thoughtful, hardworking, and passionate individuals. They are a real pleasure to work with and I wouldn’t trade any of them for anything!

In the receivables industry, what emerging trend has your attention?

AI and automation. With the development of more and more advanced AI integration, the manpower necessary to facilitate large collection floors and large staff numbers will be swapped in exchange for more robust and advanced AI systems.

What industry change do you predict over the next 5 years?

A large-scale switch from in-person workers to more automated systems.

How do you define success?

Success is defined by the growth of your mind and soul. Never stop learning; never stop experiencing.

What is the best piece of advice you have ever received in life?

Sometimes, you just need to hit the street and put yourself out there. (Thanks Dad— If it wasn’t for you, I wouldn’t be where I am today!)

What advice would you give someone entering the receivables management industry?

Start your SEO efforts now. It’s easier to build a defense before there’s an attack than to try and scramble in the heat of battle.

What are you most proud of or what is your biggest accomplishment?

The thing I am proudest of is Branding Arc. When I joined Branding Arc, it was just a one-man shop. But in just 4 and a half years, we have a growing team that spans the globe.

What is your favorite book or podcast?

The Name of the Wind by Patrick Rothfuss. Don’t start it though! It’s an amazing and spectacular journey but the author will never finish the series…

If you could do any other non-industry job for just one day, what would it be?

Pyrotechnic Organizer for a Disney World Christmas Finale

People would be surprised if they knew…

I put on a 4th of July Fireworks Show for my neighborhood every year!

About Branding Arc

Located in Port Saint Lucie, FL, Branding Arc is a full-service marketing agency focused on providing website, marketing, and reputation management services to the receivables management and financial services industries. The team is composed of communications and branding experts who listen to clients’ visions, learn their stories, and apply that understanding to help each client position their brand, find new customers, and manage their online reputation. Branding Arc customizes each client engagement ranging from simple one-time projects to marketing department outsourcing, adeptly handling creative direction, graphic design, programming, and project management. By closely monitoring the marketplace and competition, the team identifies trends and leverages opportunities that drive bottom-line revenue for clients.

Published On: May 8th, 2023|Categories: Executive Spotlight|Tags: , , |

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