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“Artificial intelligence and predictive CX has the potential to transform CX initiatives by both identifying and shaping customer intent. This in turn has significant potential for businesses looking to increase engagement, retention and long term customer value.

With that in mind, the inaugural CXN Live: Predictive CX will focus on:

Integrating data from both structured and unstructured sources to provide a better understanding of your customers
Applying AI to the customer journey to better understand both direct and indirect interactions
Leveraging predictive CX to take targeted actions in real time, addressing common causes of churn, frustration and opportunities to delight”

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