Katie Head with Branding Arc featured on Executive Spotlight
In her role at Branding Arc, Katie Head develops and manages content for a variety of client deliverables including websites, blogs, videos, and social media. She oversees the content team and coordinates with leadership to help ensure quality products and timely output for clients.
Name: Katie Head
Company: Branding Arc
Title: Director of Content
“At times the world may seem an unfriendly and sinister place, but believe that there is much more good in it than bad. All you have to do is look hard enough, and what might seem to be a series of unfortunate events may in fact be the first steps of a journey.”
― Lemony Snicket, A Series of Unfortunate Events
Name: Katie Head
Company: Branding Arc
Title: Director of Content
“At times the world may seem an unfriendly and sinister place, but believe that there is much more good in it than bad. All you have to do is look hard enough, and what might seem to be a series of unfortunate events may in fact be the first steps of a journey.”
― Lemony Snicket, A Series of Unfortunate Events
What is your favorite part of working at Branding Arc?
There are a few: Being on a small team with interesting, down-to-earth, uniquely gifted people; the opportunity to work remotely; and the fact that there are always new challenges and opportunities. Work never gets boring because we’re always moving forward, trying new things, and coming up with new ideas. We’re not perfect but we’re always pushing ourselves and finding ways to improve.
In the receivables industry, what emerging trend has your attention?
I find myself frequently writing about the evolution of the industry in different facets and helping businesses publicize themselves, so in the big picture I’m inspired by watching how this industry is emerging from a more veiled, tight-lipped aura to one that is more transparent, standardized, and comfortable with itself. It can be uncomfortable when asked, “what do you do?” But the fact is, this industry fills a necessary and important piece of the credit ecosystem. I like that the dialogue is shifting and people/businesses are stepping out and saying “We’re here, this is what we do, here’s how we do it professionally, here’s how we’re involved in our communities, and we’re not going to hide in a dark corner like we’re all bad people for working here because we aren’t. We’re just people trying to make a living like you and someone has to do the job.”
What industry change do you predict over the next 5 years?
We’re headed toward even more standardization and automation which will continue to lead to more professionalism within and more respect for the industry from the outside by all stakeholders.
How do you define success?
Success for me is: doing the best I possibly can to love my family well; not losing myself in the process; fixing my mistakes when I make them; and taking advantage of the small moments because to be super cliche, it’s more about finding the purpose in the journey than reaching a destination.
What is the best piece of advice you have ever received in life?
Be diligent for six days, then rest/have fun/focus on loved ones with no expectation of producing anything for one day. Rinse and repeat. If you neglect this you’ll get out of balance on one side or the other and life won’t be sustainable. If you stick to it, you’ll be much more likely to be able to go the distance in life. Same thing on a smaller scale with taking a real break at the end of the day and unwinding for a good sleep to start back in the morning.
What advice would you give someone entering the receivables management industry
Remember that it’s a relatively small industry and there are lots of connections. It’s not the type of industry that’s always limited to people with particular degrees, so there is usually an opportunity to rise professionally even if you’re coming from another field or growing laterally. When you give your best and keep learning, it’ll likely pay off.
What are you most proud of or what is your biggest accomplishment?
Everything I’m proud of or have accomplished is totally intertwined with people whose support was integral to my success, so that’s a tough question to answer. To keep it light, I’ll just say that I was really proud of myself after completing my first sprint triathlon in 2022!
What is your favorite book or podcast?
I enjoy historical fiction and poetry most, but no favorite book or podcast currently. NPR’s All Songs Considered or Wait Wait Don’t Tell Me are two that I usually enjoy if there’s time which is not often.
If you could do any other non-industry job for just one day, what would it be?
If it’s just for one day, probably a travel photographer working somewhere really beautiful and interesting like the Galápagos Islands.
People would be surprised if they knew…
I got to see and transcribe some of the Lowcountry Digital Library’s archival materials while working at the College of Charleston library. It was pretty interesting and included a first-hand account of the 1886 Charleston earthquake, letters between civil rights leaders including Septima Clark and Martin Luther King, Jr., and personal correspondence from the 1800s.
About Branding Arc
Located in Port Saint Lucie, FL, Branding Arc is a full-service marketing agency focused on providing website, marketing, and reputation management services to the receivables management and financial services industries. The team is composed of communications and branding experts who listen to clients’ visions, learn their stories, and apply that understanding to help each client position their brand, find new customers, and manage their online reputation. Branding Arc customizes each client engagement ranging from simple one-time projects to marketing department outsourcing, adeptly handling creative direction, graphic design, programming, and project management. By closely monitoring the marketplace and competition, the team identifies trends and leverages opportunities that drive bottom-line revenue for clients.
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