Latitude by Genesys Supports 10th Annual Springs Run to Benefit the Florida Springs Institute
MENLO PARK, CA – Latitude by Genesys, a leading debt collection software solution, is excited to announce its sponsorship of the 10th Annual Springs Run, hosted by First Magnitude Brewing in Gainesville, Florida. This annual event raises critical funds and awareness for The Florida Springs Institute, an organization dedicated to protecting and restoring Florida’s iconic freshwater springs.
“Latitude’s ‘roots’ are really in North/Central Florida. We are thrilled to support the 10th Annual Springs Run and the vital work of The Florida Springs Institute,” said Cris Bjelajac, Senior Business Director of Latitude by Genesys. “Florida’s springs are a national treasure, and it’s an honor to contribute to preserving these vital ecosystems for future generations.”
Making an Impact
The Springs Run is an annual community event that draws attention to the importance of Florida’s freshwater springs. First Magnitude Springs, the focus of this year’s efforts, is a remarkable natural resource that produces over 65 million gallons of water each day. Proceeds from the run directly benefit The Florida Springs Institute, which works tirelessly to protect these springs through scientific research, education, and advocacy.
Latitude by Genesys is honored to participate in this event and continues to demonstrate its dedication to supporting initiatives that align with its values of stewardship and community support. The funds raised during this year’s event will aid in sustaining the institute’s mission and ensuring the springs’ health for years to come.
A Commitment to Community
Latitude by Genesys has a long-standing tradition of supporting charitable causes that make a difference in the communities it serves. Sponsoring the Springs Run highlights the company’s commitment to environmental preservation and community engagement.
“Giving back to our community is at the heart of what we do at Latitude,” Bjelajac said. “We’re proud to play a role in such an impactful event and to stand alongside others who are equally passionate about protecting Florida’s springs.”
About Latitude by Genesys
Latitude by Genesys® is a comprehensive debt collection and recovery solution for managing all receivables processes. It provides collectors with the tools to manage the collection and recovery process. Latitude deploys a true zero-footprint, browser-based environment for collectors and agents. Since 1996, Latitude’s focus has been to provide forward-thinking, attractive solutions to the business needs of different people and companies in the accounts receivable management (ARM) space. Acquired by Genesys in 2016, Latitude is continually growing, innovating, and reshaping ARM companies’ and their consumers’ technology expectations and customer experiences.
