ComplyARM is proud to announce that our Partner Adam Parks will be speaking at the DBA 2016 annual conference in Las Vegas, NV in February. As a frequent presenter for DBA International, Adam Parks has been speaking at conferences and presenting webinars for the industry association since 2013 providing information about technology, sales and marketing. Adam is also the President of Branding Arc, which is the accounts receivable management industry’s premiere digital marketing agency giving him the unique background of managing the marketing and digital reputations of over 50 debt buyers, collection agencies, law firms and financial institutions in 4 countries.
DBA 2016 Conference Presentation
This year’s presentation titled “Sales Tools & Strategies for Debt Buyers” includes co-presenters Lexi Knight, Chief Compliance Officer from Investment Retrievers and Jon Goldman, CEO from Brand Launcher. This discussion will explore the sales and marketing tools available for debt buyers, and how you can use those tools to defend their reputation and create new sales and business development opportunities.
Debt buyers, collection agencies and law firms face unique challenges when marketing and selling their services. Accounts receivable management companies must walk “The Fine Line of Marketing Collection Agencies” by marketing and selling services while being sensitive to the consumers that will inevitably read your marketing content. This session will include information about how debt buyers can create a marketing infrastructure, and how they can use the infrastructure to create new sales and business development opportunities.
DBA 2016 Annual Conference Information
This conference brings together all the players in the industry – welcoming over 1,100 attendees and showcasing over 100 exhibitors – providing abundant networking opportunities with key participants in the debt buying industry including collection law firms, collection agencies, major creditors and international members. It’s also the perfect opportunity to learn about the latest trends impacting the industry and meet your certification requirements.